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Optimizely Roadshow: Berlin
- March 26, 2025
- 10:00 AM CET
- Spielfeld Berlin | Skalitzer Str. 85/86, 10997 Berlin
Join us for an exciting full-day event filled with inspiration, innovation, and opportunities to connect with industry leaders and peers. The Optimizely Roadshow is your pit stop for all things digital experience.
Event Highlights
- Be inspired by the success stories of our customers Dorothee Schumacher, Cyncly and Steinberg Media.
- Learn firsthand how to set up your personalization strategy and measure results.
- Get exclusive insights into email marketing and benefit from our expertise with Optimizely Campaign.
- Discover product updates and learn about our focus areas for 2025 and why they matter.
- Meet partners like Valantic, SYZYGY Techsolutions, ACTUM Digital and others, and exchange ideas about joint projects and experiences.
- Take the opportunity to connect with our experts and your contacts at Optimizely.
Reserve your spot now to secure your place at the Berlin stop of the Optimizely Roadshow. Space is limited, so register early!
Want to get a glimpse on what last years' event was like? Hear from our customer and partners below!
Agenda at a Glance
| 10:00 | Check-in |
| 10:15 | Opening |
| 10:35 |
What It Takes to Be a Digital Leader in 2025 Alex Atzberger, CEO at Optimizely |
| 11:05 |
From ‘Hype’ to ‘Hero’ - The AI Opportunity for Marketing and Digital Teams David Knipe, VP, Solution Architecture at Optimizely |
| 11:35 |
Break |
| 11:45 |
Bridging Gaps Towards a Better Experience Mårten Bokedal, Senior Solution Strategy Director at Optimizely |
| 12:15 |
From Trial to Conversion: Optimizing the Customer Journey Jonas Baumbach, Head of Digital Web Unit at Steinberg Media
|
| 12:45 |
Lunch |
| 13:40 |
State of E-Mail Marketing Thomas Hoppe, Director, Product Management at Optimizely Felix Glahn, Senior Product Marketing Manager at Optimizely |
| 14:10 |
Turning Online Shoppers into Offline Friends |
| 14:40 |
Coffee & Cake |
| 15:05 |
Beyond Horizon: Pioneering the shift from legacy to innovation Lea Mattern, CRO Expert at Condor Daniel Pliegl-Wolf, CRO Implementation Specialist at Condor Kerstin Bundschuh, Product Owner Content Creation, Strategy & SEO at Condor Nadine Stöppler, Senior Program Director at SYZYGY Techsolutions |
| 15:35 |
Building a Personalization Playbook Sama Asali, Sr. Consultant Strategy & Value at Optimizely
|
| 16:05 |
Break |
| 16:15 |
Interview: Driving Business Through One Digital Front Door – A Digital Experience Maturity Journey Christian Weichelt, CMO at Cyncly George Lavric, Partner Sales Manager at Optimizely |
| 16:45 |
Closing remarks |
| afterwards | Dinner & Networking |
Please note: the doors will be open from 9:45 a.m.
Venue Details
Spielfeld Digital Hub Berlin | Skalitzer Str. 85/86, 10997 Berlin | Google Maps
Contact
Reach out to our team at marketing-dach@optimizely.com for more information.
We can’t wait to see you on March 26th!
Speakers
Johanna Blank
Webmerchandise & Online Marketing Manager, Dorothee Schumacher
Amy Holmes
Senior Web Merchandiser Manager, Dorothee Schumacher
Daniel Hikel
General Manager, DACH, Optimizely
Thomas Hoppe
Director, Product Management
Christian Weichelt
Chief Marketing Officer, Cyncly
Nadine Stöppler
Senior Program Director, SYZYGY Techsolutions
Jonas Baumbach
Head of Digital Web Unit, Steinberg Media Technologies
Partners
